Why should you automate SMB marketing?

Why should you automate SMB marketing?

One of the biggest innovations in business and technology is marketing automation. Previously reserved for well-funded enterprises, marketing automation is now accessible to small businesses, thanks to affordable cloud solutions. Here are five profitable benefits to automating some of your most mundane marketing tasks. Instant responses to email requests If a customer or prospect sends […]

Technology tips to increase efficiency

Technology tips to increase efficiency

Successful businesses make technology work for them, not the other way round. When used correctly, technology can make every task much faster to execute. So, if you’re looking to increase staff efficiency, consider the following methods to implement technology into your day-to-day business operations. Change office communication To increase efficiency, set up instant messaging software […]

Manage transactions better with an OMS

Manage transactions better with an OMS

Order management systems (OMSs) nowadays are more powerful and more intuitive than ever, which is the main reason why a growing number of businesses deploy one. What are the benefits of having one for your e-business? First off, we need to clarify that inventory management systems (IMSs) are not the same as OMSs. The former […]

Business Continuity Plan 101

Business Continuity Plan 101

Much like life, uncontrollable events are just a part of business. You may not be able to control the unexpected, however, you can control the prep and the recovery for the unexpected. Your business’ survival depends on it. So, how do you develop the right business continuity plan (BCP) for your business? Backup your data, […]

Productivity tip: Email automation

Productivity tip: Email automation

If you’ve ever received what looked like a personalized email from a huge corporation, there’s a good chance it was actually written using an email automation platform. This technology saves time and money while strengthening customer relationships, and contrary to popular belief, it is well within most SMB budgets. What is email automation? Usually included […]

Manage your business better with ERP

Manage your business better with ERP

From accounting to inventory, small- and medium-sized businesses (SMBs) need various systems to function, and managing them simultaneously is a colossal task. Enterprise resource planning (ERP) software can help you manage these systems efficiently and improve business performance. ERP explained ERP is a program that integrates all your systems into a single database, so if […]

Don’t Be That Guy: Lessons from a Failed DRP Audit

Don’t Be That Guy: Lessons from a Failed DRP Audit

An up-to-date Disaster Recovery Plan (DRP) is not only essential to a bulletproof cyber insurance policy, but is a requirement for some businesses. Companies that host certain types of data and manage a government network are required to have a maintained DRP. Businesses that have failed their DRP audits have paid the price.

How to make the most out of your CRM

How to make the most out of your CRM

Building rapport with customers has never been easier with customer relationship management (CRM) software. You can keep track of contact information, buying preferences, and sales patterns. It’s a must-have for all sales and marketing teams. If you want to know how to make the most out of your CRM, follow these tips. Always update customer […]