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March 16th, 2015

HealthcareIT_Mar16_AMedical institutions rely on their healthcare systems to facilitate the needs of their patients, whether through electronic medical records, prescription management or data entry software. Unfortunately, most healthcare service providers don’t realize how vulnerable their IT systems are to cyber attacks. One of the contributing factors to data breach is digitization. While there are several benefits of converting medical data from paper records into electronic files, there is no denying that it increases the risk of data theft. And since stolen healthcare information can be used to commit identity theft and financial crimes, securing healthcare data has become more important than ever.

According to healthcare security experts, healthcare data breaches are on the rise due to the high prices the data can command on the black market.

From financial information to medical information

In the past few years, cybercriminals’ focus has been on stealing financial data, including credit card numbers and personal information. But things are taking a turn, the result of financial institutions fortifying their database and raising client awareness of the problem. This is making it more difficult for hackers to steal financial data, let alone use them. Banks do their bit to protect their customers, too, by quickly identifying and canceling compromised credit cards.

Stronger data protection measures have forced criminals to turn their attention to medical data, which is typically much less secure. Patient data includes an individual’s date of birth, medical and physical records and social security number - information that can’t be easily reset, and that is significantly more valuable than credit card data.

Securing healthcare data

Healthcare data has become more attractive to criminals, and it’s crucial that medical institutions take necessary precautions to secure their patients’ information from data thieves. Here are some best practice measures to secure healthcare data.
  • Protect the network and Wi-Fi - As hackers use a variety of tools to break into IT systems and obtain medical records, healthcare organizations need to invest in secure firewalls and antivirus software to deploy on their healthcare devices. Network segregation is also a wise move so that, in the event that a breach does occur, the attacker can’t instantly access all of your organization’s information at once.
  • Educate employees - Staff members need to receive lessons about information security, including setting passwords, spam filters, protection against phishing, and other kinds of data breach methods.
  • Data encryption - Encrypting data is one of the safest ways to secure it. Healthcare institutions can encode patients information in such a way that only authorized users can access it. Multi encryption is also an effective way to keep out intruders.
  • Physical security - Most healthcare institutions still retain their patients’ records on paper, stored in cabinets. Ensure that all loopholes are covered by installing surveillance cameras and other physical security controls, such as electronic door locks.
It is of crucial importance for healthcare providers to secure sensitive information, in order to gain and retain the trust of your patients. If you want to know how your organization can better protect your patients information, give us a call.
Published with permission from TechAdvisory.org. Source.

March 13th, 2015

Facebook_Mar13_AFacebook has become a popular platform for companies looking to expose their business to a wider audience. Completely free and equipped with a user-friendly interface, Facebook can prove to be an efficient tool for increasing your customer base. Simply create a Facebook page and you can post your latest products or services and promotions, reaching thousands of your fans in a matter of minutes. But there’s more to posting on Facebook than meets the eye. Why does a business page with over a million followers get only a couple of hundred likes to each of their posts?

In recent months, Facebook has again changed its news feed and pages algorithm, which has resulted in decreased visibility for many companies’ posts. The good news is that you can re-engage with your fans by applying these simple tips to your Facebook posts.

Plan your calendar

You’ll want to devise a weekly or monthly post schedule containing ideas of things to write about. A content calendar is an easy way to make sure you post regularly, and will ensure that your posts are well-planned and interesting. Without a calendar, you’ll find it hard to write when you need to - and no content means no visitors!

Offer value

Facebook is a great way to advertise updates about your company, but don’t get carried away. People don’t want to read long and boring reports about your business’s performance. You need to create value by posting content that revolves around your business, such as product tips, sales events, demonstration videos and photos, while still being relevant and interesting to Facebook users. Be as creative as you wish, but the key is to write posts that give real value to your readers. This builds your credibility and reputation, and there’s a good chance you’ll get repeat visitors to your business page, as well as have readers share your posts to their own profiles.

Keep it short

Nowadays, businesses strive to get their content visible on Facebook’s news feed - and it can get very crowded. Most people tend to scan their news feed quickly and skip the lengthy posts. Facebook itself says that posts of between 100 and 250 characters get more engagement, and shorter and succinct posts are better received. So it’s important to keep your posts short and to the point.

Schedule posts

Facebook has a ‘schedule post’ function, which you can use to your advantage. If you’re feeling extra productive, and have created posts for an entire week, you can schedule them to post automatically at specified times. Scheduling posts help you maintain a consistent presence for your readers.

Want to learn how your business can benefit from a Facebook business page? Get in touch with us today and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Facebook
March 13th, 2015

InternetSocialNetworkingandReputationManagement_Mar13_ACracking the unspoken code to social media business superstardom can be mindboggling. Even if you have the time to dedicate several hours a week to social media, you may still be baffled at where and how to focus your efforts. Look no further, there are some fundamental solutions that can blast your social media marketing to new heights. Here are a few key methods for ensuring social media success for your business.

Why social media is a must for marketing your small and medium business Social media is at the forefront of the “soft sell” revolution. In fact, social media advertising can sometimes be such a soft sell that, when you’re on the receiving end, you may not even know you’re being sold anything in the first place. For example, you may have a friend who posts fun articles from their blog or pictures of their artwork (that they actually make a profit from) on Facebook. You may enjoy their content so much that you decide to share it and pass it along to friends and family. Know what you just did? You just became a marketer for their business. That simple share may just have garnered them a new customer and more profits.

This is why it’s an absolute must to carve out your piece of the pie in social media. You’ll grow your fanbase, and potentially create a following of loyal supporters who are happy to market your business - some of whom won’t even be aware they’re doing it. Here are a couple of tips on how to grow your social media audience.

Publish content

Every piece of content you publish is an advertisement for your business, regardless of whether you’re directly selling a product or sharing fun information. Not only that, but if you publish valuable content often, your readers will know you’re a reliable go-to source for information on your topic. That leads to a good reputation, people spreading the word about you and, consequently, referrals. You’ll grow your fanbase and online presence simultaneously.

Be human, be genuine

Trust is key. To become a player in social media, your audience needs to trust you. And if you want long term success in social media, that trust needs to be genuine. People can smell a faker, even over the Internet.

So be human and genuine with your customer interaction and published content on social media. If you do, you’ll develop a fan base that truly loves you and will be spread the word about your business without being prompted.

Think about it, how many times have you recommended a business that you love to one of your friends or family? When you did this, you didn’t believe you were marketing someone’s brand, but helping your friend or family member out. You wouldn’t have done this if you didn’t trust this business or believe their product or solution to be genuine.

Give back

To take the point above a step further, why not do a community service project in your local city or town? This gives you an opportunity to document the experience on social media. As mentioned above, this content is free advertising. And if you do something that is unique and genuinely helps your community, people are likely going to share it - growing your fan base in the process. In the end not only do you win, but also your fans and community.

Want more social media tips to help you garner an outstanding online reputation? Get in touch and see how we can assist.

Published with permission from TechAdvisory.org. Source.

March 12th, 2015

BusinessIntelligence_Mar10_AIn today’s fast-paced business environment, companies need to adapt to stay in the game. Interpreting and utilizing data has become more important than ever, and small business owners are turning to business intelligence (BI) to gain an edge over their competitors. BI systems were once very expensive. Nowadays however, advancements in technology have pushed prices down, and small businesses are taking advantage of BI’s many benefits.

What is business intelligence?

As a business owner, you may have come across business intelligence at some point in your research for efficient business tools. Business intelligence is a term that sounds intimidating, but it’s actually really easy to understand.

BI is a set of tools and techniques that transform raw data into information that companies can actually use for business purposes. You can use BI tools to collect data from internal systems and external sources. That data can then be analyzed and compiled into text or visual reports for corporate leaders, assisting them in making important business decisions.

Benefits of BI for small businesses

When it comes to analyzing data, business intelligence is a cut above other methods like simply pulling data from Excel spreadsheets. Businesses can use BI for many purposes. Here are some benefits.
  • Boost sales - Business intelligence tools can create and analyze data to improve sales. You can send an email to your clients, inserting a link to your website, then monitor their behavior with an analytical tool to subsequently target your emails more successfully. You can also use BI for sales forecasting and to decide on the best method to reach your sales target.
  • Identifying opportunities - BI tools allow you to assess your company’s capabilities and compare your strengths and weaknesses to your competitors. You can also identify market trends in order to respond quickly to change.
  • Better customer service - Customers are the lifeblood of any small business, and you should take customer service seriously. There are BI software programs that collect post-service customer feedback. Your customer service team is informed when they receive low feedback scores, so they can follow up and resolve any issues.

Implementation

After you’ve researched the benefits of BI to your business, the next step is to implement it in your company. The first thing to clarify is your need for business intelligence. Do you want to improve your sales? Are you looking for new customers? It’s important to be clear on this, so that you can choose a BI tool that will provide the best solutions to your problems. Once your objective is clear, it’s time to determine what resources you already have to get the job done. In some cases, your existing tools may be sufficient.

There are lots of BI options to choose from, and you should pick the one that best suits your needs. Want to know how to adapt business intelligence to your company? Give us a call and see how we can help.

Published with permission from TechAdvisory.org. Source.

March 12th, 2015

Office_Mar12_AIt’s been a long time coming, but Microsoft has finally unveiled its latest version of the Office for Mac suite of productivity applications. The first refresh that the package has seen since 2011 takes it closer to delivering the experience enjoyed by users of its Windows sibling, and it brings Office 365 and the power of cloud computing to the masses. Best of all, the whole thing is free of charge for a limited period - here are some of the features to look out for in Office for Mac 2016.

Cloud power

Office for Mac 2016 takes the power of the cloud and puts it to full use, bringing the advantages of its cloud-oriented Office 365 applications to its flagship package. As a result, you can now access your Office documents whenever and wherever, and no matter which device you are using. Aside from Office 365, the new software is also integrated with OneDrive, OneDrive for Business, and SharePoint.

It’s now possible to jointly author Word and PowerPoint documents with colleagues, and to make challenges simultaneously. Much like Google Docs, you can run a chat conversation alongside the document, in order to discuss the changes you are each making. Word and PowerPoint automatically flag up updates to the document that you might not have spotted already. These features are already available to Windows-based users of Office.

Sharing documents also becomes simpler, with a dedicated sharing button in the applications’ top right corner that allows you to invite colleagues to collaborate on the document you’re working on. It’s possible to share a document either as an attachment or as a link, and of course to control access rights for each person to whom you give access. You can open others’ Office documents right from your email account and get straight to editing.

Ribbon refresh

Until now, there have been differences in the options available on the ‘ribbon’ of icons that appear beneath the File, Edit and other menus at the top of the screen. You might see one thing on your Mac but another on your PC, and another still on your tablet. With Office for Mac 2016, Microsoft has taken the opportunity to fix those inconsistencies, so you’ll now find the options you need in the same places across all the platforms you use. A new task pane is also intended to help simplify graphics editing.

Email grouping

The updates to Outlook, and OneNote too, were actually released in 2014 and so are technically not new with this release. But one such useful update that is carried through to Office for Mac 2016 is the organization of Outlook emails by conversation, as is the case with Gmail. Emails can be sorted using a variety of other criteria, too.

Presentation aids

Office for Mac 2016 makes life a little easier for those presenting using PowerPoint slides. While your audience is shown the final product on your big screen, you can benefit from having ‘presenter view’ open on your monitor. This dedicated view gives you access to all of your presentation’s slides, any associated notes and also a timer to help you keep pace.

The entire suite of Office for Mac 2016 applications - including Word, Excel, PowerPoint, OneNote and Outlook - is available for free upgrade during Microsoft’s preview period, which runs until later this year. Once that comes to an end, you’ll need an Office 365 subscription or perpetual licence in order to keep making the most of the package’s features.

To find out more about boosting your company’s productivity with Microsoft Office applications, give us a call today.

Published with permission from TechAdvisory.org. Source.

March 11th, 2015

MobileGeneral_Mar06_AIt’s clear that mobile payment platforms represent the future direction of the industry - allowing consumers to break free of traditional cash or card payment methods, and settle bills in ways that are convenient to them. The explosion of mobile payment options and their increased ease of use mean that there has never been a better time for businesses to get on board. And now Google’s shaken things up a bit further, with the announcement of its new Android Pay platform. Here’s what you need to know.

When Google launches Android Pay, it will act as more than just another app like Apple Pay, or Google’s existing Wallet app (which will continue to be in use, and will be powered by Android Pay). This means it will be useful to developers and retailers looking to allow users to make payments for products and services from right within their apps on Android devices.

Apple technology already enables iPhone users to buy goods in real-life stores using near-field communication (NFC), and Google’s Android Pay system will do the same. A similar technology to Apple's is Google’s local storage of bank card information, which takes away the need for you to have a phone signal to make payments. There are also benefits to security - another feature that Android Pay will adopt from its rival is the use of one-time, automatically generated credit card numbers for each transaction. This helps to fight fraud because even if the retailer you shop with subsequently suffers a data breach, any card numbers the fraudsters get hold off would have expired already.

Google ultimately hopes that its Android Pay system will also include support for fingerprint scanning and other security features, further boosting the peace of mind you can have while using it to shop and settle up.

Competition is beefing up in the mobile payment platform arena. While Google Wallet failed to gain much traction when it first launched in 2011 - it was considered by many to be ahead of its time - the recent growth of Apple Pay appears to have revived hope in the Google alternative. What’s more, Samsung recently debuted Samsung Pay, which is big on payment security and will come as default on the latest models of the Galaxy and Edge range of devices. The Samsung system has the potential to quickly achieve far greater reach since, while Apple Pay only works where retailers already have NFC installed, Samsung recently acquired the firm LoopPay, and as a result Samsung Pay will also support the use of conventional magnetic credit card readers.

And even PayPal is moving in on mobile payment territory. Though the company has for some time had its own apps that make it easy to send cash to friends or suppliers, or to make purchases at participating retailers, PayPal is still better known for its web-based payments system. However, PayPal recently acquired Paydiant, a startup due to launch later in 2015 with a competitor to all the other mobile payment platforms, known as CurrentC. It could prove stiff competition indeed, since it’s backed by retailers like Wal-Mart and 7-Eleven.

Don’t be fooled into thinking that your business can ignore the rapid growth of mobile payments. To find out how to leverage them to your benefit, get in touch with us today.


Published with permission from TechAdvisory.org. Source.

March 11th, 2015

BusinessValue_11Mar_ABusiness owners increasingly realize the importance of adopting IT systems that are efficient, flexible, and cost-effective. But as customers’ expectations rise, their IT becomes far too complex and demanding for businesses to manage alone. This is why many businesses opt to contract a Managed Services Provider (MSP) to look after their IT needs. This is an ideal way to stay updated with the latest tech, get expert advice and reduce your own stress, while also freeing up time. So if your business is struggling with IT issues, then perhaps this is a sign that you need to hire an MSP.

MSPs defined

Managed Services Providers boast a range of capabilities. They create IT options and provide solutions to facilitate businesses in their everyday activities. Simply put, a Managed Services Provider is your IT department, and they are experts at what they do. MSPs perform IT-related tasks to your exacting requirements, whether it’s installing software, virtualizing data, or other complex duties. Best of all, because they are taking care of your IT systems, you have more free time to focus on your business.

Selecting the best MSP

You can only achieve optimum IT results by selecting the right Managed Services Provider - preferably one that can demonstrate competency and consistency. Here are some criteria to keep in mind when choosing an MSP.
  • Depth of skills and experience - Any Managed Services Provider should, at the very least, have skills that go beyond basic software installation, maintenance and upgrades. Your business will likely need some advanced IT functions, such as database management, virtualization, cloud technology, security, and cross-platform integration. An MSP should have strong expertise in these models in order to meet the expectations and needs of your company.
  • Consistent global service - In addition to the services provided, MSPs should have global service capabilities. These include the ability to manage IT systems in multiple countries, local language support for foreign subsidiaries, and IT implementation in new locations. Businesses can expand globally with an MSP’s global service offering.
  • Broad range of services - The IT needs of businesses are continually changing, and MSPs tend to provide a suite of managed services to respond to these changes. This could mean anything from updates to software, security patches, antivirus and firewall protection, or even new compliance measures. Make sure that such services can be delivered without additional costs.
  • Financial stability and reputation - A Managed Services Provider’s length of time in the market doesn’t guarantee their longevity. Do your research into a potential MSP’s annual reports and financial statements. Also ask the MSP to provide evidence of their reputation by way of customer references and testimonials.
Choosing the right Managed Services Provider is a very important step that will impact on your business’s performance and success. If you want to learn how MSPs can support your business, contact us today.
Published with permission from TechAdvisory.org. Source.

March 9th, 2015

BusinessContinuity_Mar09_AYou’ve been putting that business continuity plan off for months now, but you’ve finally decided to go through with it. You start by talking to members of your staff, partners and service providers. And it doesn’t take long to see that everyone has a different opinion about what to recover first when disaster strikes. The head of your IT department demands your servers are top priority, while your Vice President argues that without network security being reestablished pronto, your business is left vulnerable to even further damage. Who’s right? It may be difficult to decide. That’s why we’ve compiled these fundamental ideas to consider when drafting your business continuity plan.

Speak to many members of your organization

And not just your IT department - which may sound like a bit of an oxymoron coming from an IT provider’s blog. However, the reason behind this is simple. Suppose you have an IT staff member called Jane, who is responsible for a series of applications that automate your e-commerce system. If you call a business continuity meeting concerning to identify assets to prioritize during a disaster, what do you think Jane will say? She’ll likely point to her group of applications, since to her this is what she prioritizes and spends her days on. And it’s not just Jane; each staff member will probably voice that their particular job (whether that’s security, server maintenance or something entirely different) needs to be prioritized. It’s human nature to think of your responsibility and role first. We all do it.

The key is to get more than one opinion. It’s not a bad idea to start with the leaders of your company, and then work your way down. Leaders generally think in a broader sense about your organization as a whole, rather than one particular facet of it.

Consider where your business is going

When developing your business continuity plan, it’s easy to fall into the trap of thinking about your business as it is today. While you’ll draft your plan in the present, it needs to be created with the future in mind. For example, if you’re considering joining the Cloud or virtualizing your servers in the next year or so, how is this going to impact your plan? It’s smart to think of this sooner rather than later, as it could cause a major shift in your priorities. If you start deploying your business continuity plan but then have to switch gears further down the line, it’ll likely cost your company a lot of money.

Examine the interdependency of your business

Remember to connect the dots between your IT department and business processes. For instance, if your email system can’t run without the use of a particular IT application, it will do no good for you to have your email system as a priority 1 issue and that IT application as a priority 3. In this scenario, the IT application would need the same priority as the email system - if not higher, or else your email system will simply not work.

The point is to map out the interdepencies of your business processes and IT, so that you know what depends on what. That way you’re not left in a pickle when disaster strikes.

Need help getting started with your business continuity plan? Contact us today to learn how we can help.

Published with permission from TechAdvisory.org. Source.

March 6th, 2015

Android 164 AThe dream that robots would be an ordinary part of the future was once merely science fiction and cinema - indeed only movies such as Short Circuit or Wall-E, showed us a future where we interact with metallic beings casually. But recently, this vision has become a lot closer to reality. Very soon, you’ll likely be able to pair your Android tablet with a robot. Sound interesting?

What is a telepresence robot?

A telepresence robot is a remote controlled mechanism that acts as a robot when you can’t physically be somewhere in person. It uses a video enabled device that allows you to see and be seen, giving you a physical presence while you’re somewhere else in the world.

The telepresence robot that pairs with Android is not the first of its kind on the market. Both iRobot and Double Robotics have wheeled versions that were released in the past few years. The latter pairs with the iPad and navigates its environment using a segway.

What’s the deal with the Android version?

The Android tablet version that couples with the telepresence robot is called Origibot and is currently being crowdfunded on Indiegogo. Yes, that means there is a chance it may not see the light of day but, after raising 30% of its $18,000 goal in just three days (and with another 38 to go), people are clearly excited about the tech behind it.

The Origibot is roughly 29.5 inches high, made from both aluminum and stainless steel. It has wheels so that it can move around. And it comes with an optional arm and gripper. According to its creators, the Origibot can fill your pet’s bowl with water, carry drinks, water your plants and even bring Grandma her meds!

From a business perspective, an Origibot can take your place at the office if you’re a telecommuter. Then you’ll literally have a physical presence for meetings while you’re at home on your sofa or taking care of another matter.

How does it work?

Simply attach your Android tablet to the Origibot. Your tablet then connects with another Internet-enabled device that you control, through the company’s secure Cloud service.

Your connected device acts as a remote control for the Origibot, while the tablet allows you to see and hear what is happening in the space your Origibot occupies.

The advantages of Origibot

There are other telepresence robot options available. But what makes Origibot different is its price. If you pledge in advance on Indiegogo, you can get an Origibot from anywhere between $329 and $599. Once it hits retail, that price is projected to rise to $499-$899.

Compared to its competitors, this is extremely affordable - iRobot and Double Robotics both cost over $2,000.

The other difference is its size. The metal bar of the Origibot’s body is just a few inches in diameter and the wheeled base is 12.5 by 14 inches. This will make it easy to get through narrow places or maneuver around people. Perfect for serving drinks at that cocktail party you’re out of town for.

Want to learn more about the possibilities of the Android tablet? Contact us today.

Published with permission from TechAdvisory.org. Source.

March 5th, 2015

Hands typing on laptop keyboard.Windows 7 is arguably the most popular operating system in the world today for both general and business users. With its easy to use interface and a wide range of installable programs available, Windows 7 is many companies’ number one choice of computer OS. Windows 7 has many amazing features, most of which are little known to the average user who only takes advantage of its word processing and Internet browsing capabilities. If your company is using Windows 7, you can improve business operations performance by making use of these features.

Snipping Tool

While there are many simple screen capturing programs out there, Windows 7 has its Snipping Tool to make screenshots easier. With Snipping Tool, you can take 4 types of screenshots - free-form, rectangular, window, and full screen. So when you come across a great scene in A YouTube video or want to share some screenshots with your friends, simply use Snipping Tool to get the job done. You can even showcase the important parts with the highlight pen function, and you can save the picture in HTML, JPEG, GIF, and PNG formats.

Extended calculator

Calculator has always been a basic but crucial application on smartphone devices and computers. Even if you’re already relying on specific software to analyze data, it’s always handy to have a simple calculator program nearby to help you with the math. Everyone knows that Windows 7 has a calculator, but this specific calculator has a few extra tricks up its sleeve. Under the View tab, you’ll find a bunch of powerful unit conversions, including scientific units. It can also do special calculations for programmers and for statistical needs. Don’t take our word for it; go check it out for yourself.

Sticky Notes

Tired of pasting post-it notes all over your computer screen? Sticky Notes allow you to record texts to virtually remind you about important tasks or events. Run a search in the Start menu to find this feature in the Accessories folder. You can create as many notes as you like, color-coded for your convenience. Have an important meeting coming up? Use the red notes. Want to list places for your holiday plans? Put them in the bright yellow one. This tool works well for those who have a busy schedule and always need something to remind them what’s going on.

Taskbar Pins

If you need to access certain programs or folders on a daily basis, then pinning it to your taskbar can be a real time-saver. Simply click and drag your programs to an empty space on the taskbar to keep them close at hand. While you can’t place a folder on the taskbar, you can pin it to the Jump List, accessible via right-clicking on the leftmost folder near the start menu.

You might already be familiar with some of these simple yet effective tools, but it pays to be reminded that you can use them to assist you with your everyday tasks.

Want to learn how to integrate Windows 7 to boost your business productivity? Get in touch with us today and see how we can help.

Published with permission from TechAdvisory.org. Source.