Blog

June 11th, 2015

164_A_MacMost Mac users love the user-friendly, easy-to-navigate interface the Apple brand is known for. But did you know that using your Mac can be even easier? It’s hard to believe, but if you’ve never taken the time to get familiar with your system’s shortcuts, there are a few that are sure to save you hours of time in the long run and bring a new level of usability and ease to your beloved Mac.

Open Programs and Files Faster

Want a quicker way to open files and programs faster? If you’re tired of opening Finder and scrolling through the hundreds of applications and files you have stored, there is a much more efficient solution - Spotlight Search.

To use Spotlight Search, follow these steps:

  1. Press Command and the space bar to launch your search.
  2. Type the first few letters of the file or app you’d like to open.
  3. From the drop down menu that appears, scroll down to the app or file you’re searching for and hit the enter key.

Force Quit Apps

When the pinwheel of death rears its ugly head, your application stalls and your productivity comes to a standstill. There is no better time to make use of the Force Quit shortcut. Here’s how to do it.
  1. Press Command-Option-Esc to display the list of all applications that are running.
  2. From here simply choose the one you’d like to quit.

Take a Screenshot

Pictures speak a thousand words, and sometimes you may need an image of your display to more thoroughly communicate a message. Here are three easy ways to take a screenshot on your Mac OS.
  • Take a snapshot of your entire display - press Command-Shift-3.
  • Take a screenshot of any open window - press Command-Shift-4, followed by the space bar. Then, simply click on the window you’d like an image of.
  • Snap a customized image of your display - press Command-Shift-4. When the crosshairs appear, use them to drag a frame over the portion of the screen you’d like to capture.

Launch frequently used Apps, Files and Server Connections automatically

This trick allows you to save time by automatically launching a program when you log in. Follow these steps to do this:
  1. Go to System Preferences
  2. Choose Users & Groups
  3. Select your account
  4. Click on Login Items
  5. Use the plus and minus signs to add or remove programs, files, folders, etc. you’d like to automatically launch upon login
  6. Click Add to save
These are just a few of the dozens of shortcuts and features Mac OS has to offer. If you’d like to learn more or need other IT-related assistance, don’t hesitate to contact us.
Published with permission from TechAdvisory.org. Source.

Topic Apple Mac OS
June 8th, 2015

HealthcareIT_Jun8_AThe past few years have seen rapid technological advancements in the medical industry, and healthcare institutions are focusing more than ever on implementing devices that deliver cheaper, faster, and more efficient patient care. Thought leaders in the healthcare industry are pushing out new ideas and technologies that are capable of increasing patient safety and survival rates - here are the latest innovations in medical practice.

Electronic aspirin

For people who suffer from daily or chronic headaches, or excruciating facial pain, taking ordinary aspirins may no longer do the trick. Now scientists have invented a new technology that is attached to Sphenopalatine Ganglion (SPG) in order to alleviate migraines and other similar pains. The electronic aspirin is a patient-powered tool for blocking SPG signals at the first sign of a headache.

The system involves the permanent implant of a small nerve-stimulating device in the upper gum on the side of the head. The tip of the implant connects to the SPG, and when a patient feels the first signs of an imminent headache, they simply place a remote controller on their cheek, next to the implant. This triggers an electronic charge to stimulate nerve cells and block the pain-causing neurotransmitters. In tests, the end results showed clinical improvement in 68 percent of patients, who stated that they felt less pain.

Insulin patches

Diabetes self-care is a pain - literally. As well as conducting your own glucose blood tests, you also need to take daily insulin shots, which increases the risk of infection. Insulin patches are designed to deliver insulin painlessly through the skin similar to how transdermal patches like nicotine patches and muscle pain relief patches work.

An insulin patch is placed on the skin, and agents in the patch help insulin to pass through the skin and into the blood vessels. It can also be used to read blood analytes through the skin without actually drawing blood. The technology utilizes an electronic device that removes top-layer skin cells to place the patient’s blood chemistry within the signal range of the patch’s biosensor. The data is transmitted data wirelessly to a remote sensor, which emits an audible alarm if glucose levels are too high.

Cancer scanner

A surgical biopsy is an effective way to identify and diagnose skin cancer. But more often than not doctors find it hard to make the right call, and patients are left with unnecessary biopsy scars and end up paying for the high cost of surgery. The cancer scanner is a handheld tool used for tissue analysis and is not used to confirm a clinical diagnosis of cancer, but rather for when a dermatologist needs additional information to make the decision to perform a biopsy.

These healthcare innovations can reduce the overall cost of medical care, and help medical experts and patients to respond to health issues quickly, as well as to take preventative measures. If you’re looking to implement technology to your healthcare business, contact us today and see how we can help.

Published with permission from TechAdvisory.org. Source.

June 8th, 2015

SocialMedia_Jun8_AWith social media being such a big part of everyday life, it likewise plays a huge role in online marketing. There are many social platforms a business can use to reach out to audiences, but the one that stands out from the crowd is Facebook. Over the past few years, Facebook advertising has seen steady growth in revenue, thanks to its specific audience targeting methods that allow business owners to lower their new customer acquisition cost significantly. If you haven’t tried Facebook ads, you’re truly missing out on one of the most powerful marketing tools out there. To that end, here’s a step-by-step guide to implement Facebook ads in your business.

1. Create a Facebook Business Page

First things first: before you can advertise on Facebook, you must have a Facebook Business Page. Log in to your Facebook account and, on the news feed page, click on Create a Page from the left column. Choose the category of your Page that best describes the nature of your business. Then fill out all your business information, including your website, hours of operation, phone number, address, and email. Finally, add creative profile and cover images to attract potential visitors.

2. Define your Facebook ads goals

Facebook offers a variety of advertisement options to choose from, depending on your business’s needs. That’s why it’s important to create goals for your ads, to make sure you’re spending your money wisely while achieving your business goals. Start by asking yourself why you’re utilizing Facebook ads in the first place; defining advertising goals and strategies will help you choose the right type of Facebook ad.

3. Choose an objective for your campaign

Now that you have a Facebook ad goal in mind, it’s time to translate those goals into objectives for your campaign. For instance, if you want to drive more visitors to your business website, your Facebook ad objective is to Send people to your website, but if you want to increase your number of social media followers you would choose the objective Promote your Page. From your Page, click on Create ads and choose an objective to get started.

4. Target your audience

This is the step where most businesses fail at Facebook advertising. You can target your ads based on location, age, gender, language, interests, and behavior. By defining the right audience group, your Facebook ads will be shown to the right people and will give a high conversion rate. After you’ve chosen your target audience, you can decide how much money you want to spend, and choose the time to run your ad.

5. Customize your ad

This process is equally as important as audience targeting. In this step you have the option to choose how your ad will look, by adding up to five images and text that will accompany them. The text is only 90 characters long, so make sure your copy portrays what the content is about, so it will encourage people to click on your ad. Then choose where you want your Facebook ad to show from four options - the news feed, mobile news feed, right column, or audience network.

6. Place your order

The last step is to click on the Place Order button to submit your ad to Facebook for review. You’ll receive an email from Facebook once your ad has been reviewed and approved and is ready to launch.

Facebook advertising requires effective planning, testing, and measuring. You need to experiment in order to find the campaign that works best for your business. If you’re interested in advertising on Facebook or through other social media platforms, drop us a line and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
June 3rd, 2015

164_A_ProdTechnologies such as cloud computing are freeing employees from their desks and lighting the fuse to the remote working revolution. For employees who lack discipline or a strong work ethic, a remote worksite is a breeding ground for a lack of focus and unproductivity. What can you do to help them out? Here are some ideas you can provide your staff (or take advantage of yourself) to develop the proper habits for successful remote working.

Don’t change your routine

Would you go to the office without brushing your teeth or combing your hair? Probably not. Believe it or not, it’s not a good idea when you’re working remotely either. Sometimes the simple act of preparing for your workday - jumping in the shower, shaving and so on - can put you in the right frame of mind to work. If you or your staff are finding it difficult to be productive at home, try sticking to a pre-work routine and see if it makes a difference.

Designate a specific workspace

Attempting to work while sitting in your bed or lounging on the couch can be a recipe for a productivity disaster. So instead, try designating a specific space where you work everyday. It can be as simple as a desk set apart from the rest of your living room or bedroom, but just make sure it’s not cluttered with non-work items (like a TV remote or fiction novel), and that it’s properly lit and comfortable.

If you’re working from a coffee shop, airport or other public place, consider using a pair of headphones to help drown out the noise so you can focus. Eliminate as many distractions as possible, and the productivity will come.

Stay connected to your team

Thankfully, cloud computing has made it unbelievably easy for your remote workers to stay connected to the office wherever they are. If your business is setup with Google Apps, Microsoft Office 365 or another cloud product, make it a requirement that your employees access it daily and remain available. When your staff is connected to your business this way, it will strengthen their relationship with other employees and the organization as a whole. Generally speaking, more connected employees are more productive ones.

Log off

When you work remotely, the line between work and personal life blurs more than ever. To avoid burnout, it’s important you discipline yourself to log off after you’ve put in a full day’s work. Whether you choose to work from 9 to 5 or 4pm to midnight, define work hours and stick to them. This will help you completely disconnect at the end of the day, which will ensure that you’re properly rested and prepared for the next.

Want more tips on productive habits for remote working? Are you ready to empower your staff with cloud computing to help them along? Let’s talk. Call us today.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
June 2nd, 2015

Virtualization_May28_AVirtual machines are a robust platform for storing data, documents and applications for most organizations today. But with the emergence of containers, another platform for virtual file storage, the question arises: which platform is right for my business? With that in mind, let’s take a look at how containers and virtual machines differ and which would be best for your organization.

Containers, just like virtual machines, are used for storing files, critical data and applications in an organized manner following specific access rules. So how do they differ from virtual machines, and what are the pros and cons of containers? We’ll take a look below.

Containers can pack a lot more applications into a single cloud or data center than a virtual machine can. And because containers only require little memory from an operating system and its supporting programs and libraries, you can put two to three times as many as applications on a single server with a container than you can with a virtual machine. In addition, containers allow you to create a portable, consistent operating environment for development, testing and deployment.

Still, there's a lot more to containers than how many apps you can put in a box, and not everything about them is sweet. One of the problems with containers that is often overlooked is security. Simply put, containers do not contain. What this means is that if a user or application has superuser privileges within the container, the underlying operating system could be cracked. And while you can secure containers by mounting a /sys filesystem as read-only among other options, it takes a lot of time and effort to do so.

Another container security issue stems from the release of many containerized applications. This is a problem because if you happen to install the first container that comes to hand, you’re likely to have brought a Trojan Horse into your server. You need to inform your staff and employees that they simply can’t download apps from the Internet into a container like they do games for their smartphone. Not only that, but breaking deployments into more functional discrete parts using a container is possible, but means more parts for you to manage. The whole point of a container is to run a single application, so the more functionality you stick into a container, the more likely it is you should actually be using a virtual machine in the first place.

So how do you decide between containers and virtual machines? Ask yourself whether you need to run the highest possible number of instances of a particular application on the fewest possible servers, because if so then containers are the best option for you. But if you want the flexibility of running multiple applications on your servers and you have a variety of operating systems, virtual machines are your safest bet.

Looking to learn more about how virtualization can help your business prosper? Contact us today - we’re sure we can tailor a solution that meets your unique needs.

Published with permission from TechAdvisory.org. Source.

June 2nd, 2015

BusinessValue_June2_ATechnology has completely changed the way we do business. Gone are the days when customers had to drop by your company to purchase your products and services. Now they can simply visit your website, see what you have to offer, and make an online payment - all in a matter of minutes. But if you want to expand your customer base, your website needs to rank high in search engines, so that it’s easy for potential customers to find you. That means implementing search engine optimization (SEO) strategies; here’s all you need to know about SEO to increase your online presence.

SEO defined

The practice of SEO has been around just about as long as search engines themselves. SEO is basically a methodology of techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in search engine results. There are a lot of crackpot theories about SEO out there, and you’ll have to sift through them to find the techniques that really work for your business.

There’s a saying in the world of SEO that if you’re not first, you’re last. When it comes to SEO there’s no short cut, and the idea of getting your business website ranked on the first page of Google search results in one day is ludicrous. To make things clearer, we’ve compiled a list of the basic SEO practices business owners tend to overlook.

1. Research keywords Keywords are key to your online presence. Add the right keywords to your website and your chances of being found are much higher. First, invest time in keyword research. Find out which keywords your customers are using in search engines, and gather all crucial data for SEO purposes, whether it’s search volume, trends, or competition. Make a list of keywords related to your niche. Don’t be tempted to only go after phrases with the highest search volume - they will be very hard to rank for and might be too broad.

2. Create quality content Based on the researched keywords, generate high quality content with the focus on your readers. Make sure this content reads naturally for human visitors - don’t overdo it by stuffing keywords into your text in the hope of getting high rankings, as most search engines will penalize your website for using this underhand tactic. Good content has relevant keywords in it, but a great one has the keywords while also providing real value to visitors.

3. Place call-to-action buttons A business website should always have a call-to-action to convert visitors into customers. Make sure you add a call-to-action button to each of your most important pages, whether that means the About Us page, service pages, FAQs, or case studies. Call-to-action buttons may vary. They don’t always have to lead to a contact form; they can be links to other content, incentive offers, free downloads - the list goes on.

4. Create an internal link structure After you have quality content, you must show the search engines that your site has a page hierarchy. The general rule of thumb is, all your articles should link back to the home page, service pages, and even other articles. Linking internally allows for easier navigation for your visitors, and there’s a good chance they will spend more time on your website, which is good for SEO purposes.

5. Install analytics tools Tracking your visitors’ behavior on your website is important. Connect your website to analytics tools like Google Analytics and Google Webmaster Tools to gain valuable insight into your website’s statistics. By closely monitoring performance, you can eliminate keywords that aren’t generating you leads, and tweak content that visitors ignore.

SEO is an ongoing process that requires patience and time. These suggestions are meant to set a stronger foundation for your business to expand. If you’re looking for other ways to increase business value, get in touch with us today.

Published with permission from TechAdvisory.org. Source.

June 1st, 2015

Security_May27_AInformation security is on everyone’s mind - all too often we hear of a high-profile data breach in the news, and even the smaller scale attacks that don’t make headlines can wreak havoc on growing businesses. So it’s heartening to know that Google places a high premium on security. Their latest move to bolster protection for Google Drive for Work sees the introduction of physical Security Keys - here’s what you need to know.

Google already offers security precautions like two-step authentication, which provides additional protection by requiring you to enter not only your password but also a one-time code received by SMS or similar. This is a crucial weapon in the fight against hackers, since weak usernames and passwords are still be the primary reason for accounts being breached. Security Keys now take things one step further, strengthening your Google Drive account’s coat of armor to an even greater extent.

The Security Key is a physical USB device that is plugged into your computer, and which sends an encrypted signature, instead of a password or other code, to verify your identity and permit you access to your Google account. Crucially, Security Keys are inexpensive - starting from around $6 per unit - and require no additional software for deployment, use or management. Administrators have the ability to track when and where each key is used, as well as being able to disable them if lost and issue backup codes to allow staff uninterrupted access even if they do misplace their key.

Simplifying the login process is also a key part of what Google has tried to achieve with Security Keys. To that end, the first time you use your key to access your Google account on a particular computer, you can opt for Google to remember that device. On subsequent occasions you can quickly sign in using only your password, and without requiring either your key or a two-step authentication code. You can still sign in using your key on other machines, and if a hacker tries to access your account without your key they will also be prompted for a two-step verification code (which, unless they have access to your cell phone, they shouldn’t be able to provide).

Security Keys aren’t an entirely perfect solution, though - there are some significant limitations to the technology. For one, you can’t use them on mobile devices, since they require a USB port to work, and they only allow you to access your Google account through the Chrome browser. Windows, Mac OS, ChromeOS and Linux operating systems are all supported, but if you’re working from your phone or on a browser other than Chrome then you’ll need to continue using two-step authentication. Google says you can mix and match different methods of verification, opting to use Security Keys where they are supported and two-step verification otherwise (or if you don’t have your key with you).

What’s more, only Google Drive currently supports Security Keys - it’s not yet possible to use them with Google Apps, for example. But, while the technology is primarily targeted at Google Drive for Work users, it’s possible to link a single key to multiple accounts, meaning you can use it to access both your work and personal Google accounts. Some users have also queried how much of a safeguard the technology really provides in the absence of an additional PIN code or fingerprint authentication being required for activation, suggesting that a stolen Security Key could be used to access a computer that a user has previously asked Google to remember. But Security Keys do appear to offer at least some additional protection, which will be of comfort to businesses handling sensitive data.

Give us a call to find out how to employ Security Keys and other technology solutions to bolster your protection against network intrusion and data breaches.

Published with permission from TechAdvisory.org. Source.

Topic Security
June 1st, 2015

BusinessContinuity_June1_ACompanies of all sizes today are aware of the data security risks posed by unexpected disasters, and so have a business continuity plan in place to prevent data loss. But entrusting data backup to the average IT guy is a certain way to lose your critical business data, since making configurations and changes to managed backups can be downright complex and confusing. That’s why you should turn to cloud hosting for a more simple data backup and recovery process. Here’s why you’ll want to utilize cloud computing in your business continuity plan.

Better uptime

Backing up to an internal drive or an external hard drive won’t completely secure data. If someone steals your computer, you lose the hard drive and the backup. Natural disasters or man-made errors will also likely destroy your backups. Your company could face expensive downtime if your backups are lost or damaged. With cloud-hosted backup, however, things are different. The entire purpose of a cloud backup is to make sure your data is available when you need it. Top cloud service providers will offer redundancy, which means they will make a backup of your backups. This increases uptime and ensures optimum levels of data availability.

Fast resource provisioning

When backups are being implemented, spikes in user activity or cloud environment accessibility can rise rapidly and slow down a website or other running systems. This is where a cloud hosting provider comes in. By closely monitoring user activities, providers can see spikes either before or as they are happening. The provider will provision more resources and virtual machines to manage the influx of users. This type of flexibility is particularly useful for when data backups are in process.

Backup frequency

Most companies work on files and update information throughout the day, so it’s important to have a real-time backup plan ready in case an unexpected disaster occurs. When you backup data to the cloud, you will no longer have to worry about managing the frequency of your backups. Most cloud-hosted providers offer hourly, daily, monthly, or other fixed backup frequencies, while others let you set your own backup schedule. Some of the services offered by these providers will back up files as you make changes, so you’ll know that the very latest version of files and data are always backed up.

Distributed infrastructure

Cloud-hosted backup literally means the delivery of data backup to users all over the world. Selecting the right type of cloud hosting partner is equally as important as having a cloud backup plan in the first place. If international users are trying to access database or download applications through your business website, latency will become a factor - the closer the user is to the data, the faster they’ll be able to access information. A suitable cloud hosting partner will be able to provide backup servers at the location that best suits your company’s business continuity needs. Distributed infrastructure is beneficial if you’re looking to support a large number of worldwide users.

Businesses everywhere are utilizing cloud backup solutions - don’t be the one left behind. If you’re looking for a managed cloud backup service to protect your business data, give us a call today to see how we can help.

Published with permission from TechAdvisory.org. Source.

May 29th, 2015

164_A_iPhoneWhether you’re a business owner, managing director, IT manager or senior staff member, everyone can benefit from additional privacy from time to time. And in our increasingly interconnected culture and media-saturated environment, it’s becoming harder and harder to retain your much needed private sphere. So for all the iPhone users out there, we have three settings that can give an additional boost to your text message privacy.

Turn off message previews

Have you ever accidentally left your iPhone on your desk while taking a bathroom break? When your phone is left unguarded in a public place, this is a golden opportunity for a passerby to glimpse a confidential message on your phone’s display. Here are the steps to take to prevent this from happening. Click on the following:
  1. Settings
  2. Notifications
  3. Messages
  4. Show Previews (turning it off)
With the preview setting off, you’ll still be alerted to a new text message. The only difference is that not a single line of said message will be viewable if someone sneaks a peek at your display.

Automatically delete texts

If you lose your phone or it gets stolen, there’s always the chance of it falling into the wrong hands. When that happens, you don’t want your sensitive or valuable information exposed to a stranger.

To avoid this nightmare scenario, there’s an easy solution to ensure your messages are deleted automatically after a designated time period of your choosing. Follow these steps for this additional security. Click on:

  1. Settings
  2. Messages
  3. Keep Messages
From here you now have the option to keep your messages for 30 days, a year or forever.

Turn off read receipts

When the word “Read” appears under a text message you’ve sent, this is a read receipt. It informs you that the the receiver of the text has seen your message. This works both ways, and also alerts the person you’re messaging with that you’ve read their text as well. So, why would you want to turn this off?

Maybe you don’t want to respond immediately to a client or colleague who is corresponding with you via text. If that’s the case, you may not want him or her to know that you’ve seen their message and are waiting to respond. In this scenario, turn off your read receipts and whoever it is you’re texting with will never know you saw their message.

To turn off read receipts, click on:

  1. Settings
  2. Messages
  3. Send Read Receipts (turning it off)
With these additional privacy measures in place, you can rest assured that a confidential text message will never be seen by the wrong person.

Want more iPhone tips or need a technology question answered? Don’t hesitate to give us a call.

Published with permission from TechAdvisory.org. Source.

Topic iPhone
May 26th, 2015

BusinessContinuity_May26_AEvery business owner knows that having a business continuity plan in place is crucial to the success of their organization. Yet even if your business continuity framework is at the ready, when the unexpected does happen the question that many overlook is how confident they are in taking care of the backbone of the business — their employees? With that in mind, let’s take a look at the five deadly business continuity mistakes to avoid at all costs.

Mistake #1: Assuming your employees will be there to support you

Companies that survive unexpected incidents are the ones that thought about their employees’ needs. It is important that your management team are aware of the business continuity plan’s SWOT analysis, which examines the strengths, weaknesses, opportunities and threats you face in a disaster. Review and obtain formal management sign-off on the SWOT analysis and have your management team make decisions in advance about actions that require expenditure.

Review decisions on paying all employees during a period of business interruption for a minimum period of time. Communicate your strategy and message to your employees to let them know that you will be there to support them and their families in the event of a crisis. This way, your employees will have peace of mind knowing you and the company are there for them, and in turn they will be there to support you.

Mistake #2: Using only words, not actions

Once you have your business continuity plan documented and your SWOT signed off, you need to think about the small stuff to ensure your plan is executable. This includes logistical considerations like food, travel and living requirements, medical aid and monetary support.

Walk the walk and ensure your medical providers have made arrangements in advance. Have an Employee Assistance Program (EAP) in place to make sure your employees have access to people who can give them support in the event of an incident. Staff will remember if you provided them with care and support, and will remember even more clearly if you didn’t.

Mistake #3: Not showing your employees how the plan will work

While many business owners worry about downtime, they overlook the fact that explaining the plan and its execution to employees is critical to minimizing lost productivity.

As part of your maintenance program, include your employees as well as your security, medical and EAP team in the testing process. Execute a live test where various providers can demonstrate their capability to support your employees. This way, your employees will know that you care and can have faith you will be able to support them when the tables have turned.

Mistake #4: Not dealing with your employees first

When an incident occurs, the first assessment most businesses make is to determine the impact it has on the company. But how do you execute that process without people? When disaster strikes, your employees will naturally want to be taking care of their families, not your business.

Ensure your crisis management team addresses the people issues first. Where are they? What do I need to do for them? Are there any special employee needs I must address? After having accomplished this, you gain the ability to show your people that you’re in control and that you truly care.

Mistake #5: Reacting rather than communicating

In the event of a disaster, the most important thing to get right is communication. It is imperative that your employees know you can provide them with the most up-to-date information.

Set up a toll-free hotline so your employees can call in for regular updates, or create an open forum where your employees can tell you what you could have done better and what failed. With that, you provide consistent messaging and you can eliminate second-hand information and employee guesswork, while gaining insight into what could have been improved.

If your business continuity plan takes into account that your employees are your biggest assets, you’ll have peace of mind knowing the core of your organization is still standing strong even if the worst should happen.

Looking to learn more about business continuity and how it can help your business? Contact us today and see how we can help.

Published with permission from TechAdvisory.org. Source.